Takealot.com, a leading South African online retailer, is looking for a highly talented Snr Analyst to join our team in Cape Town to complement and play a key role in their accomplished team of Marketing professionals. The business is exceptionally dynamic and fast paced, as the e-commerce environment is ever evolving and significantly growing.We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.Reporting to the Chief Marketing OfficerYour responsibilities will include:Measure and analyse marketing campaigns to understand how marketing channels can better drive, conversion, ROAS as well as customer lifetime valueUtilise analyses to inform and influence Marketing Team's performanceForecasting all Marketing KPIs for budget and planning purposesDevelopment of automated reporting and measurements for Marketing channels, capturing the full spectrum of the customer journey from impression to engagement and conversionDeveloping and improving daily & monthly forecasting models.
Responsibilities + Skills
Analysis of external market research to obtain insights into Takealots target market both potential and existing customer needs, perceptions, motivations, expectations, shopping behaviour, budgets and lifestyles. Effective competitor analysis including key product category analysis.Application of strong commercial insight, understanding and acumen in order to interpret, simulate and model customer behaviour.
Designing appropriate Marketing performance management trackers, reports and dashboardsPartner with Marketing Team to identify priority analyses to improve results of future marketing campaigns. Advise on how to leverage marketing channels to meet growth targets and Marketing performance objectives.
Utilise analytics expertise to perform in-depth database analysis to better understand customer behaviour through segmentation and predictive modelling in order to provide a more customer-centric shopping experience.