Part of a team that develops data driven customer insights that influence business decisions and deliver commercial benefits across a number of areas:
Brand strategy and positioning
Marketing / CRM strategy
Store location strategies
Work with the Marketing Intelligence team to deliver customer database insights as part of broader customer research projects.
Creative packaging of customer insights and statistical models with a strong focus on data visualisation.
Effective communication and presentation of analytical results to different stakeholders (strong data story telling skills).
Use appropriate statistical methodology and data mining / analytical techniques within model development process.
Build reports into Tableau dashboards
Responsibilities + Skills
Hands-on experience of large-scale customer database data interrogation and manipulationExcellent data interpretation skillsA customer centric approach
A B degree in a numerate discipline, preferably Statistics / Mathematics (honours degree preferable)Knowledge and experience in statistical software packages (SAS/SPSS) SAS Enterprise Miner would be advantageous.
Good strategic and conceptual abilitiesAdvanced problem solvingAbility to presentWorking as an Analytics Specialist you will need strong communications skills and be a good team player. You will also need to be numerate with a strong commitment to the improvement of customer strategy.