Job Description
Job DescriptionPurpose of the job To coordinate all campaign management activities in accordance with the strategic operating plan. To identify the best use of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and data initiatives in line with agreed timings. Key responsibilities Manage the procedure, implementation, tracking and measurement of marketing direct customer campaigns, on time and within budget; Collect and use data to evaluate existing campaigns and to inform new campaigns; Ensure the brand and identity are adhered to in campaigns and in all direct communication channels; Evaluate the effectiveness of campaign strategies, maximise campaign responses and identify gaps and opportunities to improve the customer experience and communicate to all key stakeholders;
Responsibilities + Skills
Education
Brief external partners like agencies and others to assist with the running of the program. Requirements Three-year diploma/degree i.e. BComm or marketing;
Experience
Brief external partners like agencies and others to assist with the running of the program. Requirements Three-year diploma/degree i.e. BComm or marketing;
