Job Description

Job PurposeTo support direct marketing processes in a machine learning near real-time environment as well as understanding the workflow processes, direct marketing channels/formats and understanding of data targeting/modelling and customer behavioural Insights. Interpret/manage briefs from high level concept phase through to roll-out. Responsible for the planning, creation and execution of complex direct marketing campaigns for testing machine learning targeting methodologiesJob ResponsibilitiesPlanning, scheduling and managing content workflow including copywriting, and adaptation of creative formats across traditional DM channels – text based, email, Minimailer, MMS etc.Manage Digital/social media content briefs relating to the machine learning project with the Group Digital content studioFormat content for production/output through the Machine learning engine.Implement necessary changes in line with the client’s demand and the project objectivesQuality control - Proofread and check the quality of work through each stage from creation to final execution.Load, tag and maintain assets as defined in each project brief into an agreed centralised repository in line with Group Digital standards.