We are looking for a highly driven and experienced CRM Lifecycle Manager with a strong loyalty and referral program background to leverage on our merchants base to drive growth. In this position, you will develop and enhance our CRM loyalty and referral program, work cross-functionally to grow the subscriber base and maximize LTV. We are looking for candidates driven by data, passionate about the customer experience across the entire lifecycle, and who possess deep expertise in owned channel integration and management. ROLE | WHAT YOU WILL BE DOING? Key Responsibilities:Build loyalty and enhance our referral program. Apply best practises and tactics to increase merchants TPV / lifetime-valueIncrease our referral program to a substantial base of acquisition channels.Continuously conduct A/B tests and analyse results to garner insights to improve engagement, conversion rate, and customer loyalty.Segmentation Models - Analysis of current and future strategies.Analyse campaign results and give recommendations. Weekly reporting and campaign forecasting.Work closely with all departments (Product, BI, Marketing, Operations)
Responsibilities + Skills
Ability to meet tight deadlines and manage time effectively (highly valued. organisational skills, as working with Jira/Trello).Good understanding of deliverability and best practice.Good operating knowledge of Excel, Word, PowerPoint.Team player and someone who enjoys working with people from diverse backgrounds (highly valued experience as a team leader or experience managing teamwork tasks).
Track record of driving measurable revenue through customer engagement.Fluency in CRM tools and working across channels - salesforce marketing cloud.Data-driven and analytical.
At least 5+ years of loyalty and/or referral program experience in CRM. Lifecycle or analytical marketing role - financial industry preferred.Honours Degree in relevance to this role from a reputable university.Deep experience developing lifecycle marketing programs / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.