takealot.com, a leading South African online retailer, is looking for a highly talented CRM Manager to join our team in Cape Town. In this role, you will be responsible for the design, curation and maintenance of Takealot's promotional email and CRM briefs and content.We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.Your responsibilities will include:Developing and executing a CRM Strategy that supports the overarching Marketing Strategy.Analysing data to derive insights into the customer base and formulate communication plans to drive desired behaviour. This includes working closely with the Email, Performance, Brand and Retail Marketing teams.Identifying channels and key marketing messages to encourage first and repeat orders and prevent dormancy.Deriving plans and strategies to encourage purchasing behaviour to maximise lifetime value of customers.Segmentation and management of the customer database to ensure correct targeting and communication.Mapping out existing customer journeys as well as planning and setting up new journeys.Working with the Design and Brand teams to create content that is relevant and on brand.Ensuring that all communication is correct and sent on time.Reporting on the performance of communication with the intention of optimising communication and customer behaviour.
Responsibilities + Skills
An appreciation and passion for memorable customer engagementA solid understanding of CRM across various touchpoints
Experience working with data to inform strategies and plansOutstanding numeric and analytical skillsExperience using Salesforce Marketing Cloud, Localytics or similar CRM marketing platforms.Experience in marketing and communication.