Job Description

We have an amazing career opportunity for a CRM Manager to join a global sports betting company in Cape Town. You will be responsible for creating, implementing and analysing CRM campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime value. Does this exciting challenge sound like the job you’ve been looking for? Keep reading.Your key job responsibilities as the CRM Manager in Cape Town:Maximise conversion from registration to first time deposits (FTDs)Onboard and educate FTDs to encourage further depositsIdentify and prioritise accounts that show early valueRetain valuable active accounts in order to maximise customer lifetime valueReactivate valuable inactive accountsImplement automated, multichannel CRM flows across all customer lifecycle stagesCreate effective communication (email, SMS, push etc) using industry best practiceAnalyse and optimize all campaigns on an ongoing basisKey Performance Indicators (KPIs): Customer Lifetime Value (CLV), Retention Rate, Monthly Active Users

Responsibilities + Skills

General casino games knowledgeMust be a sports fanaticGood English writing skillsGood communication and organizational skills



3-5 years proven experience in a marketing role with CRM management exposureUnderstanding of CRM performance metrics and data analyticsExperience in working with CRM software, databases and toolsExcellent sporting knowledge

Job Summary

  • Published on: Tuesday, 8th December 2020
  • Designation: CRM Manager
  • industry: Miscellaneous
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Johannesburg
  • Salary: 0
  • Gender:
  • Application Deadline: Tuesday, 8th December 2020

About the Company

  • Company Name: Initiate international.
  • Address:
  • Website:
  • Company Profile:
  • Initiate International is a specialist recruitment agency for Digital Marketing, IT, Finance, Property, Sales, Online Gaming, Contact Centres, Office Administration and Executive jobs in South Africa. We also supply companies with sought after foreign language speakers. With branches in Cape Town and Johannesburg we recruit across South Africa. Initiate International takes a different approach to the conventional recruitment service. The selection and shortlisting of candidates is just one of many things we do, to help you achieve your company’s objectives.

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