Job PurposeAs a CX Lead you will be required to synthesise design research to uncover insights that lead to relevant, and compelling opportunities. Create Archetypes, Customer and User Personas that are aligned with Nedbank's addressable markets. Produce effective Customer Journey MappingJob ResponsibilitiesAssisting the business to develop world leading Digital Products and services by translating requirements into research solutions, and customer needs & behaviours into valuable Digital Products & services.You will undertake ethnographic research, concept testing, usability testing, focus groups and workshops, create personas, and design information architectures.Design Digital Enabled Prototype for a Customer Centric and Digital SolutionsDevelop and use different tools to suit different use casesLead internal teams and external suppliers in the design research processProof-reading and quality assurance (QA) of documents and reportsFacilitate innovation workshopsPrototyping enabling customer centric, successful digital solutionsManagement reporting on customer research activitiesSynthesise Design Research to uncover insights that lead to relevant, and compelling opportunities for designCreate Archetypes, Customer and User Personas that are aligned with Nedbank's addressable marketsProduce effective Customer Journey Mapping.
Responsibilities + Skills
Best practice digital UI and UX
Minimum Experience Level3 - 5 Years experience in Design, Customer Insight, Innovation and ResearchPrinciples of Customer Centred Design and its practical applicationGathering and evaluating requirements as part of a Squad or in collaboration with Product Managers