Job Description

Job PurposeTo use strong Digital optimisation skills using Adobe Target to conduct Customer Experience (CX) testing and personalisation on Digital Acquisition platforms, i.e. App and Web. Gathering and analysing data and developing recommendations to help improve conversion rates through ongoing optimisation. To work closely with Digital Sales Funnel Managers to incrementally enhance the NIC Digital Sales Funnels, by problem solving, understanding insights, and supporting tactical plans to improve the onboarding conversion rate. To utilise strong Digital Personalisation skills to improve the Customer Experience and conversion of Paid and Organic traffic and leads.Job ResponsibilitiesAnalysis:Deep analysis of the Digital Sales platforms, across Products, i.e. App and WebAnalyse data and identify trends in client breakdowns and recommend corrective action to achieve improved conversion rates.Develop robust recommendations for improvement based on data insights and testing.Monitor and manage sales funnel performance against set KPIs.Customer Experience Testing & Optimisation Solutioning:Problem solves identified areas in the Sales Funnel with test strategies with statistical relevance for funnel improvement.Effective optimisation of user experience, systems, processes, and technology by doing root cause analysis and taking corrective measurement and ensuring conversion rates per channel, per product, per process steps are achieved.Develop test hypotheses into AB tests, inc. mockups and success definition.