Digital Marketing Analyst Marketing And Communications

Job Description

A leading cosmetic group has a great job opportunity for a Digital Marketing Analyst to join their team in Cape Town. You will support the digital marketing team in the planning and measurement of all digital marketing programs.Your key job responsibilities as the Digital Marketing Analyst in Cape Town will include:Analyze data from multiple sources across all digital marketing campaigns (email, display, search, social, affiliate, loyalty, promos): response rates, web site conversions, multi-touch attribution, incremental sales revenue increases, ROI, etc.Generate daily, monthly, and quarterly reports to inform/support business needs and contribute to overall marketing performance and optimizationSupport adhoc analysis requests and perform campaign analysis to help measure impact of marketing levers, drive strategy and contribute to improved performance of future activations and product launchesAid in the development of demand plans and program / campaign sales forecasts and set-up of all testing plans (A/B, control groups, etc)Interpret campaign results, formulate insights and successfully communicate actionable recommendations and implicationsCompile regular competitive analyses/data points/benchmarks to keep pulse of the digital marketing trends and landscape in the beauty industryPartner with Digital agencies to ensure technical aspects of all digital programs are set-up and tagged properly for measurementContribute to operational improvements to maximize efficiency and lead the development of new reports and processes

Responsibilities + Skills


Degree preferred. Google certification a must


3-4 years of experience in an analytical role within Digital Marketing

Job Summary

  • Published on: Monday, 19th April 2021
  • Designation: Digital Marketing Analyst –
  • industry: Miscellaneous
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Johannesburg
  • Salary: 0
  • Gender:
  • Application Deadline: Monday, 19th April 2021

About the Company

  • Company Name: Initiate international.
  • Address:
  • Website:
  • Company Profile:
  • Initiate International is a specialist recruitment agency for Digital Marketing, IT, Finance, Property, Sales, Online Gaming, Contact Centres, Office Administration and Executive jobs in South Africa. We also supply companies with sought after foreign language speakers. With branches in Cape Town and Johannesburg we recruit across South Africa. Initiate International takes a different approach to the conventional recruitment service. The selection and shortlisting of candidates is just one of many things we do, to help you achieve your company’s objectives.

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