Digital Marketing Manager (Gaming)

Job Description

Are you a Digital Marketing Manager looking for an exciting new challenge in a fast-paced environment? Keep reading! An award-winning hospitality and gaming company are looking for you to join their amazing team in Cape Town. If you have extensive experience, and are highly creative, this job could be perfect for you!Your key job responsibilities as the Digital Marketing Manager in Cape Town will include:Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateDevelop and help administer

Responsibilities + Skills

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experiments

Education

BS/MS degree in marketing or a related fieldProven working experience in digital marketing

Experience

Experience working within an agency is preferredExperience working in sports betting and/or online casino is advantageous

Job Summary

  • Published on: Saturday, 14th November 2020
  • Designation: Digital Marketing Manager (Gaming)
  • industry: Miscellaneous
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Johannesburg
  • Salary: 0
  • Gender:
  • Application Deadline: Saturday, 14th November 2020

About the Company

  • Company Name: Initiate international.
  • Address:
  • Website: http://initiateinternational.com/
  • Company Profile:
  • Initiate International is a specialist recruitment agency for Digital Marketing, IT, Finance, Property, Sales, Online Gaming, Contact Centres, Office Administration and Executive jobs in South Africa. We also supply companies with sought after foreign language speakers. With branches in Cape Town and Johannesburg we recruit across South Africa. Initiate International takes a different approach to the conventional recruitment service. The selection and shortlisting of candidates is just one of many things we do, to help you achieve your company’s objectives.

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