Job PurposeSupport the formulation of digital marketing strategy and implementation (delivery) thereof to ensure the effectiveness of the results aligned to business requirements. The job aims to grow our business & customer base, while influencing targeted consumers or businesses to choose Nedbank's products and services in order to achieve specific measurable business and marketing objectives.Job ResponsibilitiesCreate, develop and manage effective digital marketing and social media strategies in support of and in response to business overall objectives while ensuring effectiveness of results:with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaignsworking with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaignsProvide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities.Develop strong relationships with key internal stakeholders across the business including, Digital Product teams, Marketing managers, as well as our digital agency partnersKeeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the businessWork closely with Agencies to proactively manage artwork, material, deadlines and performance.Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan.Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platforms including Adobe & Google Analytics
Responsibilities + Skills
Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platformsBe a champion for best practices across digital channels and media formatsMarketing Mix Optimisation skills - the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
Essential: Digital Marketing Diploma or Degree.Advanced Diploma or Degree in Marketing Communications and MediaType of ExposureWell-developed strategic-thinking skills, with the ability to inspire and lead others in a highly collaborative environment.