We have an exciting career opportunity for a Head of Digital Marketing to join an amazing gaming company! This role is remote based, with head offices in Nairobi, Kenya. If you have extensive marketing experience and have worked in a similar environment, this job could be perfect for you!Your key job responsibilities as the Head of Digital Marketing in Nairobi, Kenya will include:Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areasDefine and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictionsIncrease engagement and monetization through messaging strategy, promotions strategy, and incentives program, encouraging player retentionBuilding and managing a marketing team, whilst also being execution focusedLead large cross-functional teams and drive decisions informed by data
Responsibilities + Skills
Digital marketing: Online banners and buttons, social media posts, blog articles, etc.
Extensive experience in a similar roleMust have a background in the sportsbook/betting industry with exposure to African markets