Job Description
A first-class global interactive operator has an exciting job opportunity for a Head of Marketing (Sports/Casino) to join their team in Cape Town, South Africa. They are in search of an exceptional candidate with a strategic marketing mindset and a strong digital background to build and run the marketing strategy and team. Does this sound like you? Keep reading!Your key job responsibilities as the Head of Marketing (Sports/Casino) in Cape Town, South Africa will include:Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areasDefine and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictionsIncrease engagement and monetization through messaging strategy, promotions strategy, and incentives program, encouraging player retentionBuilding and managing a marketing team, whilst also being execution focusedLead large cross-functional teams and drive decisions informed by data
Responsibilities + Skills
Product and sports backgrounds are highly preferred
Education
Experience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channelsUnderstanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testing
Experience
5+ years experience in online and/or mobile marketing with solid understanding of mobile space (iOS, Android) B2CExperienced managing a marketing P&L
