Head Of Marketing (Sports/Casino)

Job Description

A first-class global interactive operator has an exciting job opportunity for a Head of Marketing (Sports/Casino) to join their team inCape Town, South Africa. They are in search of an exceptional candidate with a strategic marketing mindset and a strong digital background to build and run the marketing strategy and team. Does this sound like you? Keep reading!Your key job responsibilities as the Head of Marketing (Sports/Casino) in Cape Town, South Africa will include:Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areasDefine and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictionsIncrease engagement and monetization through messaging strategy, promotions strategy, and incentives program, encouraging player retentionBuilding and managing a marketing team, whilst also being execution focusedLead large cross-functional teams and drive decisions informed by data

Responsibilities + Skills

channelsUnderstanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testingProduct and sports backgrounds are highly preferred


Experience growing marketing strategy from the ground floor up in a start-up environmentExperience managing/leading teamsBackground in online games industry s


5+ years experience in online and/or mobile marketing with solid understanding of mobile space (iOS, Android) B2CExperienced managing a marketing P&L

Job Summary

  • Published on: Tuesday, 30th June 2020
  • Designation: Head of Marketing (Sports/Casino)
  • industry: Miscellaneous
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Johannesburg
  • Salary: 0
  • Gender:
  • Application Deadline: Tuesday, 30th June 2020

About the Company

  • Company Name: Initiate international.
  • Address:
  • Website: http://initiateinternational.com/
  • Company Profile:
  • Initiate International is a specialist recruitment agency for Digital Marketing, IT, Finance, Property, Sales, Online Gaming, Contact Centres, Office Administration and Executive jobs in South Africa. We also supply companies with sought after foreign language speakers. With branches in Cape Town and Johannesburg we recruit across South Africa. Initiate International takes a different approach to the conventional recruitment service. The selection and shortlisting of candidates is just one of many things we do, to help you achieve your company’s objectives.

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