Job Description
A first-class global interactive operator has an exciting job opportunity for a Head of Marketing (Sports/Casino) to join their team inCape Town, South Africa. They are in search of an exceptional candidate with a strategic marketing mindset and a strong digital background to build and run the marketing strategy and team. Does this sound like you? Keep reading!Your key job responsibilities as the Head of Marketing (Sports/Casino) in Cape Town, South Africa will include:Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areasDefine and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictionsIncrease engagement and monetization through messaging strategy, promotions strategy, and incentives program, encouraging player retentionBuilding and managing a marketing team, whilst also being execution focusedLead large cross-functional teams and drive decisions informed by data
Responsibilities + Skills
channelsUnderstanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testingProduct and sports backgrounds are highly preferred
Education
Experience growing marketing strategy from the ground floor up in a start-up environmentExperience managing/leading teamsBackground in online games industry s
Experience
5+ years experience in online and/or mobile marketing with solid understanding of mobile space (iOS, Android) B2CExperienced managing a marketing P&L
