Job Details Standard Bank is the largest bank in Africa and our highly visible brand, award-winning service, and strong global presence helps us maintain our market-leading position. We place huge value on the talent of our people to drive our continued success, and to support our plans for growth. We now need a talented and resourceful individual to help us fulfill our business objectives and build customer loyalty.Job PurposeThe Behavioural Economist operates across functions (analytics, digital, segment, marketing, channel) leveraging behavioural insights to design behaviour change interventions (i.e. nudges) which shape customer behaviour in a way that generates commercial value to PBB Group (SA and AR countries).Key Responsibilities/AccountabilitiesDeliver customer outcomes and commercial value•Inculcate and design the behavioural economics project framework.•Works with relevant stakeholders (including provincial, enablement and product heads) to identify key business challenges.•Translate these business challenges into behavioural challenges in terms of opportunities related to acquisition, retention and cross sell.•Establish and maintain relationships with key stakeholders.•Create a narrative suitable to the client lifecycle and appropriate scripting per campaign, based on brand collection, brand selection and purchase and transacting behaviour.•Increase in business results and generated value as a result of the application of behavioural understandings, measured in statistical terms.•Demonstrable success of the application of the behavioural economics (by showing that the actual customer behaviour was sufficiently well predicted).•Demonstrable improvements in cross-sell, up-sell, and retention performance, which are directly relatable to behaviourally-informed efforts.•Drive and implement a decision framework for upcoming work, ensuring the resolution and timely escalation of any conflicting priorities.•Risk control procedures are implemented effectively.
Responsibilities + Skills
Economics Masters DegreeBusiness Commerce Masters DegreeEconomics Honours DegreeEconomics, Econometrics, Psychology, Social Sciences, Neurosciences
5-7 Years : Previous experience in experimentation design, testing and measurement within financial services. Able to highlight recommendations based on economic and behavioural analysis.