Job Description
A leading digital agency have an exciting job opportunity for a Marketing Analytics Manager to join their team in Cape Town. You will be the primary resource for analytics and data support. You will need to demonstrate the ability to think outside the box in order manage both technical and analytic challenges presented within the agency and should possess exceptional quantitative problem-solving skills.Your key job responsibilities as the Marketing Analytics Manager in Cape Town:Provide overall marketing analytics, data support and team managementBuild and present business cases for major marketing initiatives, such as buyer loyalty programs and promotional campaignsCreate and maintain marketing databases in SASMeasure program and promotion performance while keeping a pulse on changes and variations from planPartner with Customer, Product, and Industry Marketing teams to develop and enhance reporting decks and dashboardsProvide thought leadership in promotional designBuild and maintain partnership with the Sales organization to provide visibility to marketing offers and promotional programsCreate various ad-hoc customer lists for various audiencesProvide on-going analytic support for additional projects and initiatives
Responsibilities + Skills
Create and maintain marketing databases in SAS
Education
Provide overall marketing analytics, data support and team managementBuild and present business cases for major marketing initiatives, such as buyer loyalty programs and promotional campaigns
Experience