Paid Social Manager
Overview of Role
The Paid Social Manager is responsible for the managing, executing and optimisation of paid social media plans and efficient day to day management of paid social media campaigns in line with key KPI’S.
Key Responsibilities include exploring opportunities and facilitating campaigns through all available social media marketing platforms with particular emphasis on campaign optimization through directing creative execution, campaign set up (understanding customer journey’s, segmentation, targeting, bidding etc) and campaign analysis as well as day to day management of campaigns.
Key Areas of Performance
Formulating campaign strategy, researching potential marketing channels analysing competitors, and testing.
Analysing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed expectations and KPIs.
Project managing the processes required to proficiently run and create campaigns.
Support the Head of Social with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
Deliver insight reports on campaign performance
Build effective and logical media plans based on business objectives
Upskill other members of the team, where required, on best practice paid social campaign execution
Support the wider team to improve their understanding of paid social
Help to develop and implement paid social media measurement frameworks and KPIs
Interrogate and identify opportunities to build better paid social media plans and processes
Responsibilities + Skills
(Knowledge & experience of using Facebook Business Manager)Facebook Blueprint certifiedAdvanced knowledge of Microsoft Excel and PowerPoint
3-5 years experience in digital marketing with social media being a key focus areaAn in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
We pride ourselves on our fast-moving, fast-working and collaborative culture. Our extensive market-leading retail knowledge means that our environment fosters creativity, curiosity, and a need for exploration.