Product Marketing Manager

Job Description

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels, at the right time. We are looking for a results-oriented, data-driven marketer to join Yoco as the Product Marketing Manager.

The ideal candidate will have a solid understanding of the developer space, product strategy, branding, and marketing (paid and unpaid), and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skills.


Key Responsibilities:

  • You'll work and define the positioning, messaging and competitive differentiation of Yoco's products.You will own and execute product launches, incl. Positioning, pricing and promotion strategies (hardware and software) in close collaboration with various stakeholders throughout the company.
  • Drive the go-to-market plan and post-launch marketing programs with marketing channel managers, account managers, and sales.
  • Track campaign performance and optimise through continuous testing.
  • You'll work closely with Product Managers, Engineering, Growth Marketing, Brand Marketing and Content Marketing teams.
  • You'll develop and maintain all marketing materials related to Yoco's products such as packaging, manuals, fact sheets, product descriptions, sales and support enablement.
  • You'll research and analyse market trends, competitor offerings as well as customer preferences.
  • You'll report directly to the Head of Brand Marketing.

Responsibilities + Skills

You have a creative mind with a passion and strong understanding for technology and passion for our merchants.You are analytical and data-driven approach to decision-making.


You have demonstrated excellent project management skills, experience working with cross-functional teams to gather technical details and develop suitable content.You have a Hands-on mentality.You are able to adapt within a fast-paced environment, dealing with ambiguity and prioritizing your deliveries according to the business needs.


You have proven experience in Product Marketing with 3+ years in a global tech or FMCG company.You have a University degree, preferably in Business Studies, Engineering or Marketing.Experience in tech marketing, brand management, strategy consulting, working with agencies, and/or work experience in a related field.

Job Summary

  • Published on: Wednesday, 11th December 2019
  • Designation: Product Marketing Manager
  • industry: Finance
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Johannesburg
  • Salary: on a call
  • Gender:
  • Application Deadline: Wednesday, 11th December 2019

About the Company

  • Company Name: Yoco.
  • Address:
  • Website:
  • Company Profile:
  • Yoco was founded by 4 friends who shared a passion for smart technology and a desire to help small business.Yoco is an African technology company that builds tools and services to help small businesses get paid, run their business better, and grow. We believe that by opening up more possibilities for entrepreneurs to be successful, we can help create more jobs, enable people to thrive and help to drive our economy forward.Mission: At Yoco, we build products and services that help entrepreneurs start, run and grow their businesses. Our vision is to make the world a better place through Open Commerce - so we make it easy for business owners to accept card payments and sell their products or services, anywhere.

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