Senior Data Analyst Information Technology

Job Description

Are you ready for an exciting new challenge? We have an amazing opportunity for a Senior Data Analyst to join a major sports betting company in Cape Town. You will be responsible for analysing and optimizing all marketing activities in order to maximise database yield, drive top-line growth and improve return on investment (ROI). Does this job seem like the perfect challenge for you? Keep reading!Your key job responsibilities as the Senior Data Analyst in Cape Town will include:Work with developers to manage and maintain the company’s databaseCollate multiple data sources to create a single-customer viewCreate reports to assist management with oversight and problem solvingAnalyse customer data and identify opportunities to maximise database yieldAnalyse acquisition data in order to optimize for growth and ROICreate, analyse and optimize the profitability model by which the business operatesKey Performance Indicators (KPIs): Database Yield, Customer Lifetime Value (CLV), Cost per Acquisition (CAC), ROI

Responsibilities + Skills


Proven track record of driving results based on data driven analysisMathematics / Statistics degree or training from a quality establishment


5+ years proven experience in a relevant roleExtremely strong analytical and reporting skillsTop-level understanding of database administration

Job Summary

  • Published on: Tuesday, 8th December 2020
  • Designation: Senior Data Analyst
  • industry: Miscellaneous
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Johannesburg
  • Salary: 0
  • Gender:
  • Application Deadline: Tuesday, 8th December 2020

About the Company

  • Company Name: Initiate international.
  • Address:
  • Website:
  • Company Profile:
  • Initiate International is a specialist recruitment agency for Digital Marketing, IT, Finance, Property, Sales, Online Gaming, Contact Centres, Office Administration and Executive jobs in South Africa. We also supply companies with sought after foreign language speakers. With branches in Cape Town and Johannesburg we recruit across South Africa. Initiate International takes a different approach to the conventional recruitment service. The selection and shortlisting of candidates is just one of many things we do, to help you achieve your company’s objectives.

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