Job Description

Job DescriptionFunctional Area: Marketing/Sales MAJOR PURPOSE : Generates an annual product line plan which meets the sales and profitability goals of the organization. Maintains an overview of execution activities via market share and sales data, go-to-market product launch process, and go-to-market tactical plan. Ensures shows, exhibits and promotions are aligned with tactical marketing plans. MAJOR DUTIES : Develops the tactical marketing plan for specific product line(s) with input from strategic marketing,customer and market information, factory marketing management, branches and support groups. Monitors the execution activities (results and metrics) with factories, branches and support groups. Communicates the marketing plan to factories, branches and dealers as appropriate. Provides regular input to support groups, including training, MarCom and parts & service. Collaborates with strategic marketing to ensure factories create "value orientated" show and exhibition content and is aligned to post show marketing activities. Collaborates with strategic marketing on press release content to ensure they are aligned with tactical marketing plans. Technical Skills & Knowledge : Specialized skills, knowledge and abilities needed to perform the essential functions of the job:. Understanding of market segmentation and retail distribution systems. Skill in business plan development. Skill in interpersonal communications