Job Description

Job PurposeThe Digital Marketing Manager leads the design of insight driven digital strategies from opportunity identification through to experience definition. The role supports the formulation of digital marketing strategy and implementation (delivery) thereof to ensure the effectiveness of the results aligned to business requirements. The role aims to grow business & customer base, while influencing targeted consumers or businesses to choose Nedbank's products and services in order to achieve specific measurable business and marketing objectives. The role leads the creation of compelling digital marketing campaigns that are creative, targeted, measurable and produce quantifiable results.Job ResponsibilitiesDelivery and Quality (controls)Support agency or internal production team to deliver digital marketing campaigns on target within due date, budget and according to scope and requirements, while ensuring quality and alignment to stakeholder expectations.Collaborate to ensure the quality of the creative brief and briefing processWrite clear, compelling creative briefs and deliver inspiring briefingsWork hand-in-hand with creative teams to develop work that is on-strategyObtain formal sign off on all campaign deliverables; this includes coordinating feedback from all stakeholders.Creative evaluation skills with the ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics