Job Description

Job purpose:Support the formulation of marketing strategy and the annual marketing plan and manage and effect the implementation of the marketing plan with the objective of influencing targeted consumers or businesses to choose Nedbanks products and services and to achieve specific measurable business and marketing objectives.- - - - - - - - - - - - - -Job responsibilities:Manage allocated budgets in line with implementation plans by keeping a running budget indicating actuals vs budget and reporting on budgetary position including rationale for deviations.Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns. Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers.Provide content in support of the development of the marketing strategy for the Business Unit.Understand Divisional/Business Unit objectives to ensure relevant implementation of plans. Provide input on campaigns and activities for relevant marketing reports.Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market.Ensure relevant and impactful marketing and communications tactics and implementation. Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives.