Senior Digital Marketing Coordinator

Job Description

Full job descriptionResponsibilities:Develop marketing strategies that align with the organization's business goalsManage and execute campaigns across various digital channels, including email, social media, search engines, and display advertisingManage and work with Brand partners and ensure each brand shows up on our platforms, through full house and digital only campaignsMeasure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)Conduct market research and analyse trends to identify new opportunities and improve campaign performanceCollaborate with cross-functional teams, across merch, buying and Ops including creative, content, and Bash, to produce engaging content and optimize user experienceStay up to date with emerging digital marketing trends and technologiesResponsible for managing supplier campaigns and budgets and executing on these from studio & agency briefing through to approvals, execution and reporting/proof of execution.Manages on site campaigns with the Omni-merchants, including briefing and priority of web bannersExperience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work.

Responsibilities + Skills

Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)Strong project management skillsExcellent written and verbal communication skillsTertiary qualification (Diploma or Degree in Marketing, eCommerce or similar)

Education

Master's degree in marketing, communications, or related field5+ years of experience in digital marketing or related field or experience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work.

Experience

Job Summary

  • Published on: Wednesday, 22nd May 2024
  • Designation: Senior Digital Marketing Coordinator
  • industry: Miscellaneous
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Johannesburg
  • Salary: 0
  • Gender:
  • Application Deadline: Wednesday, 22nd May 2024
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About the Company

  • Company Name: The Foschini Group.
  • Address: Non-SA: + 27 21 938 7666
  • Website: https://www.tfg.co.za
  • Company Profile:
  • Customers may know The Foschini Group (TFG) by one of its many different brand names. The company, with more than a dozen trading divisions, is one of the largest apparel, jewelry, and home furnishings specialty retailers in South Africa, operating more than 1,500 stores. TFG's retail businesses include Foschini, Donna-Claire, Markham, Exact!, @home, and AmericanSwiss. The company also operates sports apparel and jewelry retail stores, and issues credit cards. Its Markham (men's apparel) and Foschini (women's apparel and accessories) retail outlets account for most of the company's revenue. Beyond South Africa, the company in recent years has expanded to Botswana, Namibia, and Swaziland.

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