Job Description
Full job descriptionThe Brand Manager will lead the development, positioning and consistent execution of the brand across all touchpoints. This role is responsible for driving brand growth, increasing brand equity and expanding market share through contribution to strategy formation, strategy translation and overseeing its execution. This includes the formation of marketing plans and innovative campaign development which aligns to product input and merch strategies. The Brand Manager is the brand custodian and oversees all activity in alignment with HOM strategic direction for the main purpose of creating differentiated communication which reflects the brands identity to drive customer loyalty and conversion in order to meet the business commercial goals. The incumbent will be responsible for increasing brand awareness, driving equity growth, analysing research and insights, delivery of campaigns and meeting sales transaction and commercial objectives
Responsibilities + Skills
Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience,Marketing research preferably within the fashion industry, and proficiency in the Microsoft Suite with strong Excel.Proven experience in developing and executing successful brand campaigns and activations.
Education
Qualifications: Diploma or degree in Marketing, Brand Management or relevant field. Post Grad or Honours is preferred.6+ years experience preferably in brand management in retail (fashion industry advantageous).
Experience
